A Movement on Wheels
“The Electric Multipurpose Off-Highway Utility Vehicle of the Future.”
- Automotive Enthusiast
Born Global, Built Local
1854 Motors isn’t just building electric vehicles; we’re building a movement on wheels. We pair abundant sodium‑ion innovation with a justice‑centered workforce anddesigns that resonate far beyond specs.
A street‑legal, high‑torque, modular, eMOHUV (Electric Multipurpose Off-Highway Utility Vehicle) built for cold‑weather dominance and rugged reliability.
The HaydEN
-
$44,500 USD
-
Top Speed: 80mph
Range: 275 Miles Per Charge
0% -80%: Less than 5 Mins
ANSI/OPEI B71.9-2022 Standards
-
Cobalt & Lithium Free: Battery: Engineered for cold climates, rapid charging, and rugged reliability without lithium or cobalt.
-
The recreational market is ready for a high performance electric model that is larger than an UTV, but smaller than a Jeep Wrangler 2-door.
-
65+ Patents Pending
Our commitment to Cobalt & Lithium Free battery technology provides a distinct advantage, offering a more sustainable, abundant, and cost-effective alternative to traditional lithium-ion batteries
Market Opportunity
$13
BillioN
Market by 2033
-
The global electric ATV and UTV market is expected to grow from $2.85 billion in 2023 to $13.8 billion by 2033, reflecting a compound annual growth rate (CAGR) of 17.4%.
-
Electric UTV demand has risen 28.5% as industries and consumers seek sustainable options with lower emissions, noise, and maintenance costs.
-
Major ATV and UTV manufacturers are moving aggressively into electric UTVs, creating strong momentum and a crowded field. Yet despite the competition, the segment still lacks a Tesla-like cultural and climate leader — no single brand has captured both the market and the movement.
-
The electric UTV market is expected to grow into industries such as warehouse logistics and last-mile delivery are increasingly adopting electric UTVs for their efficiency, sustainability, and lower operating costs.
-
New battery technologies, including solid-state and sodium-ion batteries, are enhancing range, charging speed, and durability, making electric UTVs more competitive with traditional gas-powered models.
Who is 1854?
-
1854 Motors was originally founded as 1854 Cycling in 2016 to create living wage employment for the formerly incarcerated. We built bicycles that broke cycles of recidivism, poverty, and injustice. Today, we still work in the service of our community. We still guarantee living wages for our employees, create technologies, and empower all of us to realize our potential.
-
Brandale Randolph is CEO of 1854 Motors. He originally founded 1854 Cycling, a bike company based in Framingham, Massachusetts, to provide job opportunities for formerly incarcerated women. Before that, Randolph co-founded Project Poverty, wrote two books on financial literacy, conducted seminars on workforce readiness, and worked with underserved youth in Lubbock, Texas. He also spent time as a commodities broker before the financial crash in 2008.
-
Our award winning team has more than 85+ years of expertise in leadership, engineering, industrial design, manufacturing operations and more.
-
Since its inception, 1854 Motors and its founder, Brandale D. Randolph, have received numerous Small Business Awards. The company has been featured in global newspapers and magazines, as well as on local television. Additionally, 1854 Motors has been included in business case studies at Harvard and is referenced in a college textbook on entrepreneurship, showcasing its significant impact on the industry. CLICK HERE FOR LINKS
Partners & Collaborators
SCHEDULE A MEETING